Web Content Reading Heatmap

By jebernierUncategorizedComments are off

f_reading_pattern_eyetracking

The above heatmaps show how users read three different types of Web pages:

  • an article in the “about us” section of a corporate website (far left),
  • product page on an e-commerce site (center), and
  • a search engine results page (SERP; far right).