Tag Archives: PPC

18 Jan

How to Execute a Flawless Ad Copy Test in AdWords

By jebernierGoogle AdWords

  SearchEngineWatch.com Ryan Woolley | Jan 28, 2011 | The best paid search programs have one thing in common with even the smallest programs: testing leads to breakthroughs. Our goal as search marketers in many cases is to efficiently acquire a high value customer. Having a disciplined dedication to testing is at the core of achieving this

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