Social Marketing

What is Social Marketing?

Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure. Some of the major Social Media outlets that companies are currently using are: LinkedIn, Facebook, Twitter, YouTube, Blogs and Social bookmarking websites such as: Digg, Yahoo Buzz, Reddit, StumbleUpon and delicious.

Where to start?

Many of us are so excited about the technology and web (hence my somewhat trite opening), that we forget key pieces to success: definition of business goals, objectives and overall process for execution. The old “fail to plan, plan to fail” comes to mind. While you need to create the roadmap for your online business – you must certainly decide on what goals and resulting metrics you want to attain.

Social media marketing can help you increase the activity around these top goals:

• Website traffic and user behavior (external and internal tracking)
• Conversion and sales tracking
• Page views, ad exposure
• Growing brand awareness (a softer value, takes longer to build)
• Creating a positive brand association and keeping it there 
• Business development and a broader customer reach

Bazinga! Social Marketing Services

At Bazinga! Web Design we will help you launch your LinkedIn, Facebook and Twitter sites. We will also add a social bookmarking widget to your website. This gives your website visitors the ability to Share & Save your website on Social Bookmarking sites, email the page to a friend or set a bookmark. Why not GO VIRAL!

Example:

We will establish cross-links from your website to your Social Media websites. Although we have extensive experience in Social Media Marketing, we do not currently have the staff to provide daily monitoring of campaigns.

We can however, assist you in setting up your social websites and provide social website management training. If you wish to have a company fully maintain and optimize your social websites, please contact us as we have a partnership with an excellent Social Media Marketing company.

Contact Bazinga! Web Design to start the Social marketing process and see how we can help you keep in touch with your customers!