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Good video that explaines Google In-Page Analytics. You should be using this in your Google Analytics account to get a visual idea of what visitors are doing on your website.
Ryan Woolley | Jan 28, 2011 |
In today's online marketing environment, it's more important than ever to ensure that your content can be integrated across many channels, not just on your own website. I was reminded earlier this month about how content publishers such as newspapers and TV stations don't implement integration very well. They also tend to view social media sites and platforms as their enemy rather than partners that can help them achieve their goals.
Search engine optimization (SEO) and pay per click advertising (PPC) give good breaks for small business owners to compete with the large business companies in terms of being able to connect with customers searching for products or services that they need. SEO and PPC give opportunities for these owners to grow their business online.