Monthly Archives: January 2014

18 Jan

Why is Drupal a good choice for building websites?

By jebernierDrupal

Drupal is a free software package that allows an individual or a community of users to easily publish, manage and organize a wide variety of content on a web site. Artopa specializes in developing web sites using the open-source content management platform Drupal because of it's flexibility, extensibility and strong developer support. drupal meets the




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18 Jan

Technical SEO: Tools and Approach

By jebernierSearch Engine Optimization (SEO)

Written by: Adam Audette | Apr 4, 2011    While search engine optimization (SEO) as a channel is maturing and growing beyond technical competence only, there will always be a great deal of technical attention necessary in the work. Some of the biggest problems negatively impacting SEO campaigns can be traced back to technical issues, since by nature




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18 Jan

Google Website Optimizer 101 – a quick-start guide to conversion rate optimization. 108 ways to improve your websites profit!

By jebernierWebsite Optimization

  Here’s how to get loads more customers, free, using Google Website Optimizer. Split testing software provides a powerful technique for increasing your website’s conversion rate (that’s its ability to turn visitors into customers). It is used by many of the web’s most powerful companies, including Amazon and Google. Here’s our essential guide to increasing




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18 Jan

Best Practices for Conversion Rate Optimization

By jebernierE-Commerce

  Conversion rate optimisation is something that should be taken very seriously by anyone who cares about making conversions through their website. Getting lots of traffic to your site is one thing: but what’s the point of being inundated with traffic if it’s failing to convert into actual customers? But what exactly does conversion rate




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